Big companies that reach hundreds of countries can spend millions on translation costs alone and still not reach all their audience.
There are revealing facts about the business growth for high-quality localized content to engage new audiences, grow brand recognition and loyalty and boost revenue.
Localized content is important to enhance top of funnel efforts. Everyone can estimate the cost of content localization by obtaining bids from language service providers or translation job marketplaces. But companies often forget the actual translation work cost is just a minimal part of the complete localization costs.
What many may not consider when calculating the budget are the hidden costs of localization, for example:
In terms of your investment, the above hidden costs tend to be higher than the actual cost of translation.
How to get rid of these hidden costs?
➡️ Good processes and modern tools that are focused on you with your development team and not only the translation service provider.
By improving workflow processes and using a modern translation management system like locize, the content is translated faster and your software is released more efficiently. Moreover, you will reach your target audiences faster, trying to get ahead of your competition.